The company unveils a new visual identity, logo and brand positioning.
HILLSBORO, Ore. (Feb. 28, 2023) – PARR (popularly known as Parr Lumber), one of the nation’s largest building-material suppliers, today announced a strategic rebrand that includes a refreshed brand identity and a new look. With one parent logo to unify all of PARR’s products and services under one umbrella, the new look and feel better reflects the company’s collaborative and customer-driven culture, renewed vision and purpose, and investment in new opportunities targeted to serve its employees, customers and communities.
PARR has grown considerably from its start as a single lumberyard to one of the Pacific Northwest’s most respected brands. Since its inception in 1930, PARR has expanded its supplies and solutions beyond lumber through acquisitions of trusted brands such as Quality Truss, Trus-Way, Roof Truss Supply, Suburban Door Co., Cascade Millwork & Supply, and Relco Truss & Floor. The new brand identity and logo reflects PARR’s commitment to be the Total Home Building Source, with a team of experts working together to provide legendary service across lumber, doors, cabinets, windows, trusses, pre-cut framing (OPTI-FRAME) and more – all under one roof. PARR’s network of locations throughout the Pacific Northwest ensures that customers can get what they need when they need it.
“We’ve experienced incredible growth over the last decade, with 44 locations in the Pacific Northwest and more than 1,500 employees,” said PARR CEO Mike Howell. “We’re more than a lumber company, and our new brand identity and logo honors our roots while representing who we are today and where we’re going tomorrow.”
“We believe in building relationships before anything else,” he said. “We are the Total Home Building Source for homebuilding pros and inspired DIYers, providing homebuilding supplies and solutions from the foundation to the roof and everything in between.”
Family owned and operated, PARR is committed to making a positive difference in the lives of friends and neighbors in the communities it calls home, with a particular focus on organizations that support children, housing and family needs, including the Autism Society, First Story, Ronald McDonald House Charities, Habitat for Humanity, and Boys & Girls Clubs of America. In addition to providing customers with the best products, service and solutions, PARR considers giving back to the community part of its legacy.
Starting today, PARR’s websites will be updated with announcements of the rebrand, and PARR will transition its digital channels and local advertising to the new logo over the next few weeks. A website revamp bringing all its divisions and services under one URL, parr.com, is anticipated later this year.
New logos: The new logo system exudes a powerful yet simple aesthetic that symbolizes the company’s evolution from its founding roots as a single lumberyard into the Total Home Building Source for building supplies and solutions. The new logo system incorporates the company’s divisions, Parr Lumber, Parr Design Center, Parr Door-Millwork, Parr Windows and Parr Truss, as sub-brands.
New brand colors: The new color palette honors the company’s heritage with a nod toward its original dark blue logo and company applications. The light blue color, typeface and modern roofline design visually represent what the company is today and where it’s going tomorrow.
New brand purpose statement: PARR combines the total source of home building supplies and solutions with legendary customer service and quality products.
Parr Lumber was founded in 1930 when Dwight Parr Sr. purchased a small lumberyard in Vancouver, Washington. With personal effort and unwavering dedication to serving his customers and local community, Dwight built Parr Lumber into the brand it is today. PARR is family owned and operated and supports multiple nonprofit organizations that help with family and housing.